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Let Them Share It
April 26th, 2007 by 
Edward Dron
One thing that a lot of marketers forget to do when designing a viral campaign is to provide the public a way to share. Sometimes it can be as simple as a “Tell a Friend” button. However, if you have a robust piece that allows your visitors to create something visual, there is so much more that could be done.
For example, give them a way to share it with other visitors. Build a place that they can post their creation and show it off to the world. Let other visitors vote on their creation. And most importantly, give people the power to email other visitors’ creations to their friends. I’m surprized how many viral marketing campaigns don’t have an easy way for visitors to share. Let them share it!
Photo credit: macwagen
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Posted in Techniques| 