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It seems that Marvel is currently trying to create a viral buzz around a picture from the upcoming Iron Man movie. Supposedly an unauthorized photo from the movie set has surfaces. The Marvel website says that “with filming underway, it could be the real deal, but no confirmation has been given.” Oh please! Do they actually think we’re that dumb?

First of all, if this is supposed to be an unauthorized picture don’t put your logo on it and don’t put it on the Marvel website. Are we supposed to believe that Marvel doesn’t know what it’s movie looks like? And, if an employee actually leaked this, shouldn’t Marvel at least pretend to be mad?

Maybe their strategy is to get marketing blogs to talk about how lame their attempt at viral marketing really is. Hmmm. Very clever Marvel, you got me to talk about it!