Viral Easter Eggs
Edward Dron
Whether it’s out of complete bordom or just a need to pull a fast one on “the man”, programmers sometimes hide little things in programs called easter eggs. For example, try this in Windows XP:
- Open Windows XP and go to Start, then run.
- Type in or copy “telnet towel.blinkenlights.nl” without the quotations.
- Sit back and watch the ASCII movie
I recently got an email from a friend about a funny little thing within Google Maps. It’s not exactly an easter egg but it got me thinking.
An easter egg would be a great way to generate buzz on the Internet. Plant an interesting egg within your software or website and spread the news to a few friends and message boards. I don’t think someone would make a purchase just to see an easter egg, but for a website, a demo, or trial software this might be worth trying.
In case you’re wondering what the Google Map thing is, try this:
- Go to maps.google.com
- Click on “get directions”
- Type “New York” in the first box (the “from” box)
- Type “London” in the second box (the “to” box) then get directions
- Read step #24
Photo credit: Rakka
Posted in Techniques, Viral Examples|













