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To help promote the upcoming Pirates of the Caribbean movie, Disney has produced a number of products designed around the movie’s theme. I have no problem with this approach. What I found laughable is the packaging on the sunscreen bottle.

I don’t think I’ve ever seen such badly thought out designs. They’ve managed to make it about as attractive as a cigarette carton! The picture on the left truly doesn’t do it justice. I saw it in a store a few days ago and it’s just plain creepy. I think the label does more to “help prevent premature aging and skin cancer from the sun” than the actual sunscreen. Since a large majority of us associate sunbathing with the potential risk of cancer and even death, perhaps Disney should have used something more gentle. Maybe a jolly parrot?

The current label is more suited for rat poison than sunscreen. Aarrrrr, do you have rats on your ship? Well then mate, you need Jack Sparrow’s special brew. Aarrrr, you need to buy Pirates of the Caribbean rat poison - now with SPF 30. Aarrrr!