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Quench Your Thirst with an Ad
May 14th, 2007 by 
Edward Dron
Apex Corp is set to launch a vending machine project called “MediCafe”. Adapting a very popular web business model, Apex will soon start providing the Japanese public free drinks for simply watching a 30-second commercial.
In roughly the time that it takes to pour a hot cup of coffee, the thirsty individual will be “entertained” with a commercial. If they don’t want to waste 30 seconds of their life on yet another ad, there will be an option to purchase the drink for $0.60 to $1.
It’ll be interesting to see how many people actually pay attention to the commercials. Let’s face it, most ads aren’t worth watching even if there’s nothing else to look at. Perhaps this would be a great vehicle to showcase viral videos. Just because you’re providing something free doesn’t mean you shouldn’t be concerned with crafting an engaging commercial.
Via Japan Probe
