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If your marketing budget doesn’t have room for a celebrity endorsement try recruiting a YouTube contributor with a respectable following. They’re probably cheaper than Vanilla Ice and might even have a bigger chance of bringing in thousands of eyeballs.

MTV has recently recruited a mini-celeb duo via the CakeGroup to promote their global warming campaign.

Believe it or not, some YouTube members have developed quite the following. If you visit the Channel tab, you can quickly learn which members have the largest number of subscribers. For example, “crazyutubefreak2” has over 3,000 subscribers and a 15 year old kid named Bernice has 4,568 subscriber (and growing). That’s over 4,000 people that want to be notified every time Bernice posts something new! One of his videos has been seen by over 32,000 people.

I wonder if Bernice would talk about a product in exchange for a Playstation 3?

Speaking of selling out, here is an interesting article on this issue.