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Make Other People Do It
June 19th, 2007 by 
Edward Dron
If your viral concept can’t be reduced to something simple, you have two options. Develop a new concept or find a way to offset the majority of the work to the viral’s recipients.
People are more likely to fill something out if their friends ask them - rather than a corporation.
If you put too much burden on the virus spreader, you stand a strong chance of turning that person off. Make it simple for the spreader to spread. Offer the spreader the most amount of benefit for the least amount of effort.
An example of this would be a long personality quiz. Instead of having the spreader fill out the quiz, why not give the spreader the option to ask other people to fill it out for him/her. The concept will change slightly, but the virality should increase.
Photo by: Clav
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Posted in Techniques| 