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Relearn How To Drive With BMW
June 27th, 2007 by 
Edward Dron
There are a few things worth mentioning about BMW’s new microsite. The first is how clean and easy it is to use.
The second thing I want to point out is their tell-a-friend option. Although they are not the first to do it, I really like the idea of allowing the sender to customize a template email with personal information about the recipient.
While it makes the email a lot more personal for the recipient, BMW receives the biggest benefit. Each time somebody sends an email, BMW learns valuable information about the sender and the receiver. For example, BMW is able to collect the sender’s gender, the recipient’s gender and the recipients car model. Crafty!
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Posted in Viral Examples| 