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Scavenger Hunt
June 4th, 2007 by 
Edward Dron
I just ran across a website that I think has a noteworthy idea for a viral campaign. It’s a scavenger hunt that takes place on the Internet. The group has placed clues throughout the Internet and are challenging their visitors to find the clues, solve them and by solving them get the next clue. In the end, you have a chance of winning an iPOD shuffle.
Although this is a solo project, I think the idea has a lot of potential for something viral. Maybe something like the “Amazing Race” but on the Internet. Grab some friends and play against other teams.
Photo credit: imperialdoughnut
Posted in Techniques| 
June 5th, 2007 at 3:12 pm
Hmm … that looks cool. I have organized a whole bunch of scavenger hunts / Amazing Race-style games around the city. I’ve thought of using web-based clues but I have never done something like that. Maybe I will try that next time.