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Playland, a Vancouver-based amusement park, has just released an amusing microsite called Scream-O-Meter. Visitors are dared to scream as loud as they can in order to win a Playland discount.

Rethink, the agency responsible for this piece, has done a great job creating a microsite that’s closely tied to the Playland experience (people screaming out of fear…or fun).

I just wish they would have added a “challenge your friend” function. It would have been fun to see which one of my friends could scream the loudest or longest. To help spread the message, they should have also allowed visitors to record their scream and email it to friends. A link to the Playand website would have been nice as well.

What do you think?
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