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Marketing Via Cell Phones
July 23rd, 2007 by 
Edward Dron
AT&T recently launched a new service that allows people to send a live video from one cell phone to another.
This got me thinking. With cell phone subscriptions numbering in the billions, what would it take to launch the world’s first cell phone distributed viral video? Perhaps a cheaper rate plan?
Dare to dream!
Photo credit: Steven Wilke
Posted in General, Techniques, Tools| 
July 23rd, 2007 at 11:50 am
I know this will blacklist me as a naysayer, but I still don’t see the potential for most cell phone marketing. It just seems to me that cell phones are one area people will not tolerate interuptions.
With that said, a socially driven viral campaign COULD possibly work. After all, in this case you’re receiving the message from friends and not a marketer. I’m not sure what it would take to make it successful, but I think this is the first idea re: cell phone marketing that might have some teeth.
We can dream!
July 23rd, 2007 at 1:10 pm
Naysayers will definitely not be blacklisted here (unless they’re rude). One-way conversations and group thinking is boring. I’d love to have a lively debate.
A agree with you Mario that marketers need to tread very lightly when it comes to cell phone advertising. I personally wouldn’t dare inconvenience people with cell phone ads.
However…if anything has a chance of succeeding, my money would be on a socially driven viral campaign distributed through friends.