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Measuring Widgets

July 11th, 2007 by Edward Dron

Within the past year, widgets have exploded in popularity as an effective new way to spread your marketing gospel. As a result, I thought it would be worth listing a few tools that you can use to measure a widget’s success:

 

Clearwater

widget box

MuseStorm

Quantcast

(Quantcast is currently offering a free widget metrics service as part of its beta options.)

Using these applications you’ll be able to track things like the number of views, user interaction and how these widgets are being distributed and used. Some of them also give you the option to view data about the domains hosting your widgets and the clickthrough they generate from both web and desktop widgets.

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