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I’m not the first person to say this, but I think it’s worth repeating. If your product or idea is not remarkable, don’t expect it to do remarkable things. You must find a way to stand out, be different and unique.

As marketers, we often tend to gravitate toward the familiar. We mimic and reproduce past examples of success. Why? It feels safer, reassuring, and comfortable; however, this seldom produces remarkable results.

The next time you develop a viral campaign, ask yourself if it is truly remarkable. Why is it viral worthy?

Photo by: CarbonNYC

In a previous post, I discussed how easter eggs can be used to generate buzz and traffic. However, the problem with easter eggs is that, by their very nature, they are hidden. So how do you get the ball rolling?

In addition to message boards and your friends there are a number of websites you can use to distribute the message. The following sites are completely about easter eggs:

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