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Viral Marketing Optimization
August 20th, 2007 by 
Edward Dron
When developing a viral marketing campaign, there are a lot of things to consider and decide. From picking the viral platform to coming up with a viral hook. One thing that can be easily overlooked is the viral loop. How smooth are the steps that a user goes through between entering the site and inviting the next set of new users?
Andrew from the Futuristic Play blog has written a great article on this topic.
Photo credit: mbk
Posted in Techniques| 