iClickNation.com

To attract the younger generation to their Aleve Liquid Gels, Bayer recently experimented with viral marketing.

By visiting aleviator.com (which is no longer live), people were able to take part in an online mystery, which took them on an adventure through different wikis, blogs, and social networking sites in search of clues. The plot of the story was that there is a conspiracy by an organization called P.A.I.N. (People Against Internet Networking) to stop the flow of information on the web. To stop these mean people, visitors had to watch some videos and read way too much text. Read the rest of this entry »

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Okay…this is really cool.

To promote his new CD, Bob Dylan has launched a fun little website. The microsite allows you to customize/personalize Dylan’s classic Subterranean Homesick Blues video and send it to a friend.

Another interesting feature of this website is that it allows recipients of the viral “send someone a message” email to reply back with their own video. Two friends can actually have a conversation using Dylan’s video. Very cool.

With that said, check out my shameless video.

General Mills has produced a really fun microsite to promote some of its products.

The Good Food Fight website offers visitors a number of healthy recipes from the Eat Better America site. To make it more engaging, the site is populated with little characters who throw food at you. The fun part comes when you’re able to pick up food throughout the site and throw it at the characters…hence the food fight.

You can also get the little characters to abuse your friends by sending them a link to one of the recipes. What would make this even better is if I could have the option to challenge my friends to a food fight.

This site is definitely worth a click.

There’s no doubt that Burger King has seen the light when it comes to viral marketing. It has produced a number of viral microsites to promote its products.

Recently, to raise awareness for its Western Whopper, BK released a microsite call Pet Moustache. You simply upload a picture of yourself and use the tools on the microsite to grow, groom, and style your new facial hair. It’s like a digital pet rock, but hairier. After you’re done, you can save the picture and send it to your friends.