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Viral vs Word of Mouth
October 29th, 2007 by 
Edward Dron
Is ‘viral marketing’ just a fancy new way of saying ‘word of mouth’?
If you think that these two terms are interchangeable, you’re not alone. There are a lot of smart people that would back you up. However, there are also talented folks who would argue the other side.
In a recent blog entry, Seth Godin does a great job distinguishing between the two terms. If you’re not sure how these two concepts differ, his article should shed some light.
(photo credit: Franco Folini)
Posted in General| 