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Do It For Colonel Sanders
November 19th, 2007 by 
Edward Dron
This summer I reported on a creative campaign by Mentos staring an enthusiastic intern named Trevor. It was a big success for Mentos and garnered them a lot of free publicity.
Predictably, this success has started to produce imitators. I recently received an email from a KFC representative regarding a new microsite they’ve created called willitspill.com. KFC has hired an intern named Will to promote their new Triple Dip Strips. Will’s job is to find out if Triple Dip Strips will spill or not.
Like most imitations, it’s not as good as the original. Personally, I think it falls short in the interactive and community building department. Plus the stunts are kind of pointless.
Posted in Viral Examples| 