iClickNation.com

If you do a quick search on Youtube for Post-it Notes, you’ll find a large collection of videos where people are using Post-it Notes to orchestrate pranks. I don’t know if some of these videos are the work of a marketing department; however, as a viral marketing concept, there’s a number of things I like about it:

1. The fun nature of these videos translate into a favorable brand image.
2. It has the potential to inspire others to do their own prank.
3. It’s easy to do.
4. After completing a prank, people might want to post it on the web.
5. It encourages people to use up a lot of Post-It Notes.
6. They’re interesting enough to watch that YouTube visitors might share them with their friends…or post it on their blog.

It would be great if 3M had a Post-It prank contest to display and encourage all this creativity.

See more pranks.