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Fun With A Serial Killer

December 24th, 2007 by Edward Dron

Okay, this has got to be one of the best viral campaigns I’ve seen.

To promote a show about a serial killer called Dexter, Fox has developed a website that allows you to customize a realistic video news report for your friends. In this video the broadcaster talks about a serial killer and his next victim (your friend). It even gives you the option to send them a creepy text message. This campaign won Best use of Viral Marketing at the BIMAs this year. It’s definitely worth a click!

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