iClickNation.com

After everything is said and done, viral marketing is not about microsites and YouTube videos. It’s about finding and sharing something truly unique or remarkable.

In the spirit of all its past innovations, Apple is now taking on the bland banner ad. Although it’s not the first time they’ve employeed this technique, this witty execution was disruptive enough to get my attention. In TBWA’s latest creation, Apple’s loveable PC character reaches into another banner ad to pasts a “NOT” at the end of it.

This interaction between two separate ads has proven to be a unique enough idea that it has attracted a lot of buzz on the web. Well done Apple.

(via Ad Freak)