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The Cheetah Made Me Do It
January 24th, 2008 by 
Edward Dron
In an effort to sell more Cheetos, Frito-Lay has launched a website called the Orange Underground.
The microsite asks people to join a not-so-secret society that encourages mayhem and random acts of Cheetos (RAoC). I guess if you can’t get people to eat them, maybe you can get them to waste thousands of Cheetos on silly pranks and gags.
To help the creative process, Frito-Lay has created videos and a cookbook on how to best “fight the man”. To help spread the word, they are encouraging people to video tape their pranks and post them on YouTube. Frito-Lay is hoping that this healthier alternative will produce a collection of funny user generate videos.
Oreo’s Approach: Supported by a TV campaign, Oreo has taken a different approach to selling food. They actually have a viral campaign that encourages people to eat their product. Check out the next hot sport: DSRL. Basically it involves licking the cream off an Oreo.
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Posted in Social Marketing, Viral Examples| 
January 28th, 2008 at 3:09 pm
Unless the Cheetoh’s pranks are of the Shannon Doherty vehicle “Scare Tactics” caliber, I venture to say that using the Cheetoh’s for pranks is far safer than consuming them.