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YouTube Star Visits Philippines

January 30th, 2008 by Edward Dron

HappySlipLast June I reported on how MTV hired a couple of YouTube celebrities to promote their global warming campaign. This celebrity-on-a-budget approach is slowly starting to catch on.

According to adrants.com, the Philippine Department of Tourism recently hired HappySlip, a YouTube celeb, to promote Philippine tourism to second- and third-gen Filipino-Americans.

What I love about this pairing is that it makes sense. HappySlip is a Filipino-American. As a result, her videos are sincere and touching. Here is HappySlip’s sentimental arrival video.

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Posted in Social Marketing, Techniques, Viral Examples|

5 Responses

  1. Youtube » YouTube Star Visits Philippines Says:

    [...] Edward Dron wrote an interesting post today on YouTube Star Visits PhilippinesHere’s a quick excerptLast June I reported on how MTV hired a couple of YouTube celebrities to promote their global warming campaign. This celebrity-on-a-budget approach is slowly starting to catch on. According to adrants.com, the Philippine Department of … [...]

  2. Yotube » YouTube Star Visits Philippines Says:

    [...] Edward Dron wrote an interesting post today on YouTube Star Visits PhilippinesHere’s a quick excerptLast June I reported on how MTV hired a couple of YouTube celebrities to promote their global warming campaign. This celebrity-on-a-budget approach is slowly starting to catch on. According to adrants.com, the Philippine Department of … [...]

  3. Pages tagged "philippines" Says:

    [...] bookmarks tagged philippines YouTube Star Visits Philippines saved by 4 others     Shinogu978 bookmarked on 01/30/08 | [...]

  4. Celebrity news today Says:

    The main motto of inyobusiness is usually to provide every body gleams of the glamorous life how the celebrities live.
    You not just get to know what you like eating, but whatever they like cooking, and a lot of such intricacies which
    brings you closer towards the stars to make them look like one of us, so that you perceive them increasingly more and their acceptability among the masses increases.
    With an incredibly friendly interface the classic sliding
    your finger to change a page gives you the feel of a real book and it is possible to change the book’s font, colours (the most popular is white with black background allowing you to read during sex), bookmark your page, organise books into
    groups and alter the layout through tapping the center in the screen to gain access to the reading controls.

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