Last June I reported on how MTV hired a couple of YouTube celebrities to promote their global warming campaign. This celebrity-on-a-budget approach is slowly starting to catch on.
According to adrants.com, the Philippine Department of Tourism recently hired HappySlip, a YouTube celeb, to promote Philippine tourism to second- and third-gen Filipino-Americans.
What I love about this pairing is that it makes sense. HappySlip is a Filipino-American. As a result, her videos are sincere and touching. Here is HappySlip’s sentimental arrival video.