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YouTube Star Visits Philippines
January 30th, 2008 by 
Edward Dron
Last June I reported on how MTV hired a couple of YouTube celebrities to promote their global warming campaign. This celebrity-on-a-budget approach is slowly starting to catch on.
According to adrants.com, the Philippine Department of Tourism recently hired HappySlip, a YouTube celeb, to promote Philippine tourism to second- and third-gen Filipino-Americans.
What I love about this pairing is that it makes sense. HappySlip is a Filipino-American. As a result, her videos are sincere and touching. Here is HappySlip’s sentimental arrival video.
Posted in Social Marketing, Techniques, Viral Examples| 
January 30th, 2008 at 6:06 am
[...] Edward Dron wrote an interesting post today on YouTube Star Visits PhilippinesHere’s a quick excerptLast June I reported on how MTV hired a couple of YouTube celebrities to promote their global warming campaign. This celebrity-on-a-budget approach is slowly starting to catch on. According to adrants.com, the Philippine Department of … [...]
January 30th, 2008 at 6:50 am
[...] Edward Dron wrote an interesting post today on YouTube Star Visits PhilippinesHere’s a quick excerptLast June I reported on how MTV hired a couple of YouTube celebrities to promote their global warming campaign. This celebrity-on-a-budget approach is slowly starting to catch on. According to adrants.com, the Philippine Department of … [...]
January 30th, 2008 at 9:13 am
[...] bookmarks tagged philippines YouTube Star Visits Philippines saved by 4 others Shinogu978 bookmarked on 01/30/08 | [...]