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Sometimes Things Backfire
February 19th, 2008 by 
Edward Dron
Sometimes you have to do something jarring or unusual to get noticed. Sometimes you can’t wait for something magical to happen. You have to take matters into your own hands and stage an event. Sometimes this works and sometimes it doesn’t:
7 Viral Videos You Didn’t Know Were Staged
This article exposes the truth about some well known viral videos. It has some great footage of how these “fake” videos were made.
Firefox Marketing Campaign Goes Too Far
During a recent viral marketing campaign Mozilla did a statistical comparison between Firefox and Internet Explorer users. Unfortunately, some of their stats tried to convince us that we’re less likely to get Cancer if we use Firefox.
To get noticed, marketers occasionally push the limits of widely accepted social standards. Sometimes, things backfire.
Although this footage of how Pauly Shore made his video is successful in its own right. Hmmm. That’s one way to give a campaign new legs.
Posted in General, Viral Examples| 