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You’ve heard the buzz. You’ve seen the videos. Now it’s time to create your own YouTube masterpiece. The marketing potential is huge. As you’ve seen in my other posts, a good viral marketing video can generate millions of eyeballs.

For the past couple of days I’ve been doing a lot of research on this subject. I’ve summarized my findings on Whamwiki.com. On the wiki, you’ll also be able to add your own tips, tricks, and secrets to the list I’ve just created. That’s the beauty of a wiki.

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Is it just me or has the British accent jumped the shark when it comes to commercials? The Geico Gecko and the annoying AT&T guy who’s looking for an internet connection are fine examples of the gratuities use of the British accent.

Personally I’m done with the accent.

Not only is this an example of a great viral marketing video, but it’s also a clever way of demonstrating how difficult it can be for marketers to achieve awareness.

I recently received an email from Cake Group, about a new viral video that they produced. This is one of the few instances where I think the spoof is better than the original.

My only complaint about this video is the product placement. Can you tell what product this video is for? Does it make you want to buy the product?

Here is the original Guinness video.

A while back, Axe launched the “Naughty to Nice” campaign. The premise is that Axe Vice products are turning nice girls into naughty vixens. As part of the campaign, Axe launched a slick viral microsite consisting of a funny video and a mystery for visitors to solve.

The problem I have with the mystery is that there is no mystery. The answer is plastered all over the site and the clues are spoon feed to you.

Painfully Obvious Tip: If you’re going to create a challenge for your visitors, make sure that it’s somewhat challenging. Otherwise, visitors are not going to feel rewarded for their effort. Don’t spoon feed the clues. Make them earn it. People who participate in mysteries want to be challenged.

Perhaps the true mystery involves figuring out who Axe is actually marketing to? After viewing the Naughty To Nice video (well worth a click), you are asked to report any naughty girls in your life. Once you report a naughty girl, Axe sends that girl an email to inform her of the video.

This “report a naughty girl” feature brings up some interesting questions. Are they hoping that this will spread to teenage girls who will buy it for their smelly boyfriends? Are these naughty girls going to send it to their naughty friends who will send it to their boyfriends? Is Axe going outside their direct target market so that they can jump between different male social clicks? Are naughty girls the common thread that binds all men together?

To promote the new Xeon microchip, Intel has created an amazing microsite for geeks. Robo Brawl allows you to build a robot and enter it into battle against other robots. The best part is that you can challenge your friend to a match.

The website is well thought out. The longer you play the game the more you learn about the Xeon chip. What I love about it is that they don’t jam it down your throat. It’s definitely worth a click…especially if you’re a geek like me.