iClickNation.com

These days, GPS technology isn’t limited to cars and military equipment. New cell phones can now guide you through unfamiliar cities, find the nearest cafe, or create art…yes art.

Nokia has recently launched a viral microsite about a fictional artist called Stavros and his “position art“. This pretentious yet engaging character uses his Nokia GPS system to create art.

I love this idea. Not only does it demonstrate the phone’s GPS system but it also encourages people to use it and share the art they’ve created with friend.

In addition to the blog and Stavros art, you can view art created by site visitors. Unfortunately, the visitors are encouraged to created these images using a mouse rather than a GPS system. This is a bit of a letdown and perhaps a missed opportunity. Sure it’s easier to use a mouse; however, it’s not satisfying and definitely not worth sharing. Why would I want to see pictures that people scribbled on their computer?

Nokia should have stayed true to their concept. Perhaps they could have held GPS contests or recruited art students to create real position art. On the website they could have also provided city maps with street-by-street directions to recreate Stavros’s art.

With that said, it’s still worth a click.

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