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The Need For Viral Energy
April 15th, 2008 by 
Edward Dron
One thing that’s important to realize about viral marketing is that it’s about energy.
A good viral campaign should create a spark of energy every time someone is exposed to it. This energy is important because it powers the desire to share. Often, it is the discovery of something interesting and new that creates this urge to share.
So what does this energy look like? Remember Tom Cruise and Oprah’s couch? That’s it. You’re next viral campaign should try to aim for this level of excitement.
Photo credit: Montara Mike©
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Posted in General, Techniques| 
May 5th, 2008 at 4:53 am
Hello, nice blog.
I would be inclined to agree with what you say, for something to go viral it needs to create energy. Have energy to begin with, and then create energy as it goes along. Actually, there are plenty of words you could substitute for energy; buzz, for example, but it’s all the same, people need to WANT to pass it on, whether the energy is good or bad, it needs to drive it. Personally I was pretty embarrassed for Tom Cruise, but it definitely created buzz.
May 12th, 2008 at 7:23 pm
Hey Ciara. I’m glad you like my blog. I agree that a good viral campaign needs to generate buzz. But before it can generate buzz on a large scale it needs to generate energy on an individual level. I’m referring to the excitement people get when they see something extremely interesting. You feel it in your veins. It gets you so excited that you have to share it. I’m referring to the energy that Tom felt when he jumped onto the couch…actually half of that energy would be sufficient.