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The Secret Strategies Behind Many “Viral” Videos
A detailed case study on how someone used viral videos to generate noteworthy traffic. It has some interesting insight and detailed advice. Worth a read.

The Digg Case Study
Interesting case study about Digg and how you can balance the two main drivers: novelty and popularity. For example, it discusses the rate at which items should be added on a website to maximize viral effects and to prioritize which ones should be displayed at the top to balance novelty and popularity.

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In the spirit of the RayBan catchers, this video has been watched almost 2.5 million times in less than a week! Rumour has it that Levi’s Jeans created this piece. If they did, I’m confused why they wouldn’t put their logo or something to identify them on the video. I don’t think this video would be any less popular if they identified themselves.

If they are not the creators, I would hate to be the jean company that did do it. Just think about it. All that hard work and creativity and your competitor gets the free PR. Either way I don’t think anybody is really a winner…except the viewers. It’s definitely worth a click.

It’s that time of year again. MarketingSherpa has started to accept submissions for their 4th Annual Viral Marketing Hall of Fame awards. There’s no cost to enter and you can submit more than one campaign.

If you’re interested, make sure to visit MarketingSherpa’s awards page. Also, be sure to check out the 2007 winners.

Good luck!

Personally, I think Hip-hop and viral marketing have a lot in common. They’re both engaging, creative, and unfortunately largely misunderstood. Like hip-hop, the vast majority of us have a very narrow view of what viral marketing is really about.

I’ve recently had an opportunity to elaborate on this topic in an article I wrote for an online marketing magazine called One Degree. Check it out.

Photo credit: Scott Eric Williams