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Jean Jumpers

May 12th, 2008 by Edward Dron

In the spirit of the RayBan catchers, this video has been watched almost 2.5 million times in less than a week! Rumour has it that Levi’s Jeans created this piece. If they did, I’m confused why they wouldn’t put their logo or something to identify them on the video. I don’t think this video would be any less popular if they identified themselves.

If they are not the creators, I would hate to be the jean company that did do it. Just think about it. All that hard work and creativity and your competitor gets the free PR. Either way I don’t think anybody is really a winner…except the viewers. It’s definitely worth a click.

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Posted in Viral Examples|

One Response

  1. Sophie Trinder Says:

    So funny!

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