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Did you know that about 25% of the Western honey bee population has disappeared over the last few winters? Most experts think that the main culprit is a mysterious phenomenon called Colony Collapse Disorder, which causes bees to suddenly leave their hive and die.

How did I learn about this? Viral marketing! I recently came across a fun YouTube video from Haagen-Dazs. In an effort to save the bees (and sell some ice cream), they are trying to put a human face on this situation. Check out the video:

After watching the “Bee-Boys” dance, you are directed to a viral microsite called helpthehoneybees.com. This is a great little site. They give you some quick facts, wallpaper, a screensaver, and information on how you can help. They even assemble it into a handy lesson plan that teachers or parents can use.

To help spread the word, they let you create a bee in your own likeness, which you can send to friends. Don’t I make a cute bee?

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