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The role of vanity in viral marketing

September 25th, 2008 by Edward Dron

There was once a publisher who produced the only successful local newspaper in his area. According to him, the secret to his success was names. People love to see their name in the paper. Even more importantly they love to share this brief moment of fame with all their friends and family. That’s why he filled his paper with local names.

What if this same principle was applied to viral videos?

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Posted in Techniques, Viral Examples|

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