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A little while back PushON, an Online Marketing agency, sent me a episodic viral video campaign they produced for K3 Syspro.

Each episode focuses on a bumbling manager’s quest to learn more about ERP. To make this dry subject palatable, they’ve mimicked the British version of The Office.

The guy playing David does an amazing job imitating the main character. This spoof has a lot of funny and original lines…very smart writing. Even if you haven’t seen the British version of The Office, you’ll enjoy the episodes.

The campaign starts by teasing you with excerpts from each episode. To view the full episodes you have to do a quick registration.  After you’ve submitted your contact info they send you a link to the full episodes via the email you supplied (nice touch).

PushOn, has done a brilliant job at getting the message across without beating you over the head. They achieved a very nice balance…in my opinion.

I particularly like the way they progressed through the episodes.  The first episode touches on the subject, sets up the topic, and simply charms you into viewing the other episode.  The following episodes focus more on the case studies…a little dryer but still funny.

This is a great example of how to market your company using funny videos, without neglecting the original objective…generating leads. They’ve managed to take a mind-numbing subject and make it interesting.

Definitely worth a click.