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Recently Ashton Kutcher challenged Larry King to see who would could get the most Twitter follower. Not to my surprise, Ashton won.  As of today, he has over 1.8 million followers.

Although Twitter has been around for years, it is not until recently that it has exploded.  Twitter is everywhere. Oprah, Ellen, and many of the big starts are now Twittering.  With a lot of the celebrities’ subscriptions hovering in the hundreds of thousands…if not a million plus…this got me thinking.  The selling power that these stars have is amazing.

A few weeks ago, Ashton tweeted that he tried, and liked, a new social media software called Seesmic. He told 1.5 million people that Seemic is worth checking out. He even provided a link. Imagine the effect this small Twitter post  had on Seesmic’s web traffic.

According to Compete.com, Seesmic only had 11,524 visitors in March. I’m willing to bet that in May, the traffic will skyrocket past it’s previous record of 55,000 visitors.

These Twitter stars are super hubs when it comes to viral marketing.  I’m not suggesting reckless spamming, but it might we worth following a few of these stars to see if a well placed @reply or direct message can be used to start a conversation. I know for a fact that they do reply to some of their @replies and DMs.

The power of Twitter is definitely worth checking out.