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Using Hashtags on Twitter

June 19th, 2009 by Edward Dron

To help promote the upcoming release of their iPhone app, SquareSpace.com has launched a very simple, but effective, campaign using Twitter. They are giving away 30 iPhones in 30 days for simply being mentioned in other people’s tweets.

Using the Twitter “#” grouping feature, they asked people to include “#squarespace” in their tweets. At the end of each work day, Squarespace does a search for that reference hashtag and randomly selects someone to win an iPhone.

I especially like the fact that the prize complements their upcoming app. Check it out.

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Posted in Viral Examples|

4 Responses

1. Ed D Says:
   July 15th, 2009 at 10:26 am

   Here is another example of Twitter tagging http://tinyurl.com/nnxy3n

2. commuter_dirge Says:
   September 2nd, 2009 at 9:50 pm

   Here in Australia, Ansell recently ran a very cheeky (and rather successful) viral campaign on twitter using hashtags, offering tweeps a chance “to get closer to someone you care about” and offering “the cash to make your ideas happen.” (http://bit.ly/1768oB+)

   A lot of companies are now running campaigns like the SquareSpace one, but it takes a little more effort and a little more thought for the campaign to be a real success.

3. commuter_dirge Says:
   September 2nd, 2009 at 9:51 pm

   sorry, that link didn’t work:

   http://bit.ly/1768oB

   *embarrassed grin*

4. Geoff Says:
   February 5th, 2010 at 1:44 pm

   Companies of all kinds should take a look at this lesson. Twitter can be used very effectively.

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