The true power of viral marketing is not that the message can be spread to millions of people in a matter of weeks. If that’s your only goal, you can just spam until your little heart is content. What makes viral marketing so effective is that the message is passed on through trusted networks - relatives, friends, coworkers, etc. Viral marketing is able to get past personal barriers and filters that people use to shield themselves from crafty little marketers like us.
So how do you tap into other peoples’ trusted networks? Through research, experience, and occasional opinions, iClickNation.com explores this question in hopes of improving its readers’ ability to successfully execute a viral initiative.
For over a decade, Ed has been trying to convince people that marketing is indeed a noble profession. He has freelanced at numerous ad agencies and honed his skills working for software startups, telecom veterans, a few websites, and even an amusement park.
During his “free” time he’s trying to spread the gospel of viral marketing via this blog. He is also the creator of Whamwiki.com, an online tool that marketers can use to collaboratively assemble tips, techniques, and ideas.
Ed also wants you to know that he doesn’t usually talk about himself in third person; however, for this bio it seemed appropriate.
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