During my time, I have read a lot of crappy marketing books. Occasionally, I stumble upon a good one. Here are some marketing books that I highly recommend. Enjoy!
The Anatomy of Buzz
by Emanual Rosen
A great book about word-of-mouth marketing. It’s well structured and full of good ideas, tips, guidelines, and real-life stories about creating buzz. It has interesting information on how to utilize hubs and hop between networks.
The Tipping Point
by Malcolm Gladwell
It can be said that this bestseller is the foundation to so many other marketing books. Gladwell does a great job explaining what it takes to get to the moment when something unusual becomes common. This book will teach you how Connectors, Mavens, and Salesmen can help you create a “social epidemics”.
Made to Stick
by Chip Heath & Dan Heath
Have you ever wondered why urban legends are so viral? This entertaining book leaves off where The Tipping Point ended by explaining how marketers can get their product or service to the tipping point. They tackle the concept of “stickiness”and what makes ideas unforgettable. This book is so good that I actually read it twice.
Hey, Whipple, Squeeze This
By Luke Sullivan
When it first came out, it quickly became a must read within a lot of ad agencies. It’s really well written and chuck full of insight and advice on how you can develop a memorable ad. The fact that it’s funny, doesn’t hurt either.
Unleashing the Ideavirus
By Seth Godin
This book does a fantastic job explaining how “ideaviruses” are created and what crucial elements they must have to be successful. Using real-world examples, Seth Godin eloquently connects the dots of what makes some ideas go viral.
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