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This week I’ll be spending most of my time surrounded by an abnormally large amount of people with laptops and tweed jackets (mostly worn by venture capitalists…I presume). With just one day under my belt, the Web 2.0 conference is proving to be quite informative.

Although this conference is not directly focused on viral marketing, there is a lot of useful information that can help viral campaigns. In some ways, you can say that web 2.0 products, which are about social networking and sharing, are inherently viral by nature.

One of the workshops I attended today was about community evangelism. It was presented by Anil Dash and Deborah Schultz. Here are the top 5 things I took away from this session: Read the rest of this entry »