http://iclicknation.com to the viral marketing revolution Fri, 19 Jun 2009 23:42:38 +0000 http://backend.userland.com/rss092 en To help promote the upcoming release of their iPhone app, SquareSpace.com has launched a very simple, but effective, campaign using Twitter. They are giving away 30 iPhones in 30 days for simply being mentioned in other people's tweets. Using the Twitter "#" grouping feature, they asked people to include "#squarespace" in ... http://iclicknation.com/2009/06/using-hashtags-on-twitter/ Recently Ashton Kutcher challenged Larry King to see who would could get the most Twitter follower. Not to my surprise, Ashton won.  As of today, he has over 1.8 million followers. Although Twitter has been around for years, it is not until recently that it has exploded.  Twitter is everywhere. Oprah, ... http://iclicknation.com/2009/05/the-power-of-aplusk/ A little while back PushON, an Online Marketing agency, sent me a episodic viral video campaign they produced for K3 Syspro. Each episode focuses on a bumbling manager's quest to learn more about ERP. To make this dry subject palatable, they've mimicked the British version of The Office. [youtube]http://www.youtube.com/watch?v=LCLdgVgGu7I&feature=related[/youtube] The guy playing David ... http://iclicknation.com/2009/04/funny-side-of-enterprise-resource-planning/ During this time of year, companies around the world collectively kill acres of trees so that they can wish their vendors and customers a happy holiday season. Today, on MarketingSherpa.com, I read an interesting case study about a viral holiday e-card that a company called Enlighten designed. Instead, of creating a ... http://iclicknation.com/2008/12/viral-holiday-card/ I recently received an email from Specsavers regarding a video spoof they produced. The video is well put together; however, I struggled to connect the concept with the message. How would Specsavers glasses have helped the man know what's at the bottom of the slide? The pairing seemed forced. ... http://iclicknation.com/2008/11/rules-for-spoofing/ There was once a publisher who produced the only successful local newspaper in his area. According to him, the secret to his success was names. People love to see their name in the paper. Even more importantly they love to share this brief moment of fame with all their friends ... http://iclicknation.com/2008/09/vanity-and-viral-marketing/ How much time does the average marketer spends on the sharing aspect of a viral marketing campaign? I'm willing to bet that it's not that much. Unfortunately, neglecting this part of your campaign can stifle even the most creative concept. Even if you tapped into one of the 11 reasons of ... http://iclicknation.com/2008/09/fun-to-share/ Did you know that about 25% of the Western honey bee population has disappeared over the last few winters? Most experts think that the main culprit is a mysterious phenomenon called Colony Collapse Disorder, which causes bees to suddenly leave their hive and die. How did I learn about this? Viral ... http://iclicknation.com/2008/08/can-viral-marketing-save-the-bees/ Recently, I've been thinking a lot about referral programs. Why do some fail while others succeed? What triggers someone to go that extra step and recommend something? Not surprisingly the same mechanisms that power viral marketing also play a role in a referral program's success. Good referral programs start at the source. ... http://iclicknation.com/2008/06/exceed-expectations/ MarketingSherpa has finally announced the winners of its 2008 Viral Marketing Hall of Fame awards. This year's top 10 campaigns range from from massive brands like General Mills to a small Canadian printing company called Pazazz. I have to say that I really love Pazazz's video. It's funny, clever, and helps ... http://iclicknation.com/2008/06/and-the-winners-are/