http://iclicknation.com to the viral marketing revolution Sun, 05 Oct 2008 17:26:45 +0000 http://backend.userland.com/rss092 en There was once a publisher who produced the only successful local newspaper in his area. According to him, the secret to his success was names. People love to see their name in the paper. Even more importantly they love to share this brief moment of fame with all their friends ... http://iclicknation.com/2008/09/vanity-and-viral-marketing/ How much time does the average marketer spends on the sharing aspect of a viral marketing campaign? I'm willing to bet that it's not that much. Unfortunately, neglecting this part of your campaign can stifle even the most creative concept. Even if you tapped into one of the 11 reasons of ... http://iclicknation.com/2008/09/fun-to-share/ Did you know that about 25% of the Western honey bee population has disappeared over the last few winters? Most experts think that the main culprit is a mysterious phenomenon called Colony Collapse Disorder, which causes bees to suddenly leave their hive and die. How did I learn about this? Viral ... http://iclicknation.com/2008/08/can-viral-marketing-save-the-bees/ Recently, I've been thinking a lot about referral programs. Why do some fail while others succeed? What triggers someone to go that extra step and recommend something? Not surprisingly the same mechanisms that power viral marketing also play a role in a referral program's success. Good referral programs start at the source. ... http://iclicknation.com/2008/06/exceed-expectations/ MarketingSherpa has finally announced the winners of its 2008 Viral Marketing Hall of Fame awards. This year's top 10 campaigns range from from massive brands like General Mills to a small Canadian printing company called Pazazz. I have to say that I really love Pazazz's video. It's funny, clever, and helps ... http://iclicknation.com/2008/06/and-the-winners-are/ Last week at the 2008 MACU conference I was reminded of an amazing Apple ad titled "Think Different". It manages to inspire me every time I watch it. As marketers I believe that we should all watch it...at least once. I'm a big believer that what you choose to focus on ... http://iclicknation.com/2008/06/think-different/ On June 12th, there is going to be a pilgrimage of marketers to Toronto for the From Mass to Grass, CMA's Word of Mouth Marketing Conference. If you're in the area...or have the budget to fly...you should definitely check out this event. Some of the brightest minds in Canadian marketing ... http://iclicknation.com/2008/06/i-cant-resist-a-singing-hamster/ The Secret Strategies Behind Many “Viral” Videos A detailed case study on how someone used viral videos to generate noteworthy traffic. It has some interesting insight and detailed advice. Worth a read. The Digg Case Study Interesting case study about Digg and how you can balance the two main drivers: novelty and popularity. ... http://iclicknation.com/2008/05/viral-marketing-case-studies/ In the spirit of the RayBan catchers, this video has been watched almost 2.5 million times in less than a week! Rumour has it that Levi's Jeans created this piece. If they did, I'm confused why they wouldn't put their logo or something to identify them on the video. ... http://iclicknation.com/2008/05/jean-jumpers/ It's that time of year again. MarketingSherpa has started to accept submissions for their 4th Annual Viral Marketing Hall of Fame awards. There's no cost to enter and you can submit more than one campaign. If you're interested, make sure to visit MarketingSherpa's awards page. Also, be sure to check ... http://iclicknation.com/2008/05/call-for-viral-marketing-submissions/