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There’s no doubt that movie studios have seen the light when it comes to viral marketing. From The Dark Knight teasers to the Knocked Up microsite, studios are using the internet to build momentum and attract viewers.

To promote an upcoming film called Wall-E, Disney/Pixar has constructed an elaborate site called buynlarge.com. What I love about this site is how it integrates with the actual movie. The website helps to enrich my movie-viewing experience. It makes the plot more tangible. Read the rest of this entry »

I’m not sure if this was intended to be a viral video, but it sure is good enough to be one. Notice the nice editing job. I bet that the only thing Michael Cera was ever cast for was this viral video. If this indeed is a fake video, it’ll be interesting to see how the public reacts to it. Historically, deceptive viral campaigns haven’t always worked out.

It’s also worth checking out the movie’s microsite called Knocked Up Baby Maker. It allows visitors to upload two pictures to see what would happened if the two people produced on baby. It ain’t pretty.